Donni

Our story began in 2009 with a scarf. When founder Alyssa Wasko suddenly lost her father, Donald. Seeking comfort, Alyssa turned inward and designed a scarf. This simple yet special piece garnered the attention of both friends and strangers, leading to the birth of DONNI.

As DONNI. has evolved from scarves to ready-to-wear, comfort remains top of mind. Each piece is designed to be comfortable, classic, and cool — built to stand the test of time. 

Donni creates clothing for the every day and for every woman, no matter the stage of life. They take a multigenerational approach to each collection, with the intention that their clothing will be passed on for generations to come.