Fleur du Mal takes a fashion approach to lingerie, and applies a lingerie language to fashion. Its products are delicate and sophisticated, using luxury fabrics like French Leavers lace and bespoke embroideries crafted by world-class artisans. But they’re not super serious, or over-complicated. They can be cheeky, too, featuring whimsical prints and provocative silhouettes; the true embodiment of a “naughty flower.”